The exceptional Aventus was inspired by the dramatic life of a historic emperor, celebrating strength, power and success. Introduced in 2010 and crafted by the deft hand of sixth-generation Master Perfumer Olivier Creed in collaboration with his son Erwin, this scent has grown to become the best-selling fragrance in the history of the brand. Olivier created its iconic name derived from a ("from") ventus ("the wind"), illustrating the Aventus man as destined to live a driven life, ever galloping with the wind at his back toward success. Aventus is a sophisticated blend for individuals who savor a life well lived.